Google Ads UTM Builder

Generate manual UTM parameters for Google Ads campaigns.

Destination URL *

The page you want to send traffic to.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content (Optional)

Used to differentiate ads or links that point to the same URL.

Campaign Term (Optional)

Your Tagged URL

Fill out the required fields to generate your URL...

Warning: Google Analytics strongly recommends providing at least a Source, Medium, and Campaign to avoid `(not set)` in your reports.

Note: This tool automatically formats your inputs (lowercase, underscores) to enforce clean data taxonomy in Google Analytics.

Google Ads Tagging Rules

Auto-Tagging (gclid)

If you have Auto-tagging turned on in Google Ads, it will append a `gclid` parameter. You generally do not need manual UTMs for Google Analytics if auto-tagging is enabled.

Third-Party Analytics

Use this builder if you are sending traffic to a third-party analytics platform that cannot decrypt Google's `gclid`.

Now that you've built your UTM, shorten and track it.

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